• The more you know about your customers, the better you can create targeted campaigns by segmenting your target (based on demographics, product interest, and so on) and designing campaign messages and offers for each group without IT involvement.

• Capture contact and customer information via your most cost-effective channel with personalized, targeted web form functionality.
• Integrate web forms into every campaign, or use as stand-alone efforts to enable customer surveys and lead generation.

• Easily create, update, and monitor campaigns
• Reserve your resources for more strategic initiatives while still driving up customer and contact loyalty
• Automatically send personal emails in response to any contact activity—account expiration, event attendance, customer support cases thereby improving every interaction.
• Automate lead assignment
• Focus sales efforts on high-potential leads

• Track and analyze trade shows, direct mail, advertising, e-mail campaigns and promotions so that marketing efforts are focused on the most effective campaigns.
• View real-time and historic campaign reports
• Identify the activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source.
• Measure campaign performance and effectiveness

• CRM Unleashed built-in e-mail management functionality eliminates the need for third-party e-mail response systems.
• Inbound and outbound e-mails are automatically tracked as activities and associated with accounts, contacts, opportunities, leads and service requests.

.: E-mail Analysis
.: Auto-responses
.: Custom response templates
.: Automatic routing ID